COMCAST
“A HOLIDAY REUNION”

We wanted to celebrate Comcast’s role in bringing people all over the world together though their internet, mobile, cable TV, movies and shows.

So, for the organization’s first global holiday campaign, we did the impossible and reunited two of the most iconic childhood friends in film history– E.T. and Elliott.

Nominated for 5 Emmys

#1 Trending Video Globally on YouTube

#1 Holiday Commercial 2019 in Forbes

218+ million views

Created with Steven Spielberg

FILM

“MAKING OF” FILM

We documented the project from start to finish to give E.T. fans a peek behind the curtain and show just how much detail went into the film.

POSTER

We worked with illustrator, Paul Shipper, to create a full-on movie poster, elements of which were used throughout the campaign.

CONTENT

We used design elements from the poster to create print, digital, and ooh.

ECD: Jim Elliott
CD: Tristan Graham, Felipe Lima
ACD: Ricardo Uribe, Eduardo Quadra
AD: Jennifer Fisher, Neha Guria
CW: Anthony Pagaza, Guy Olson
Design: Pedro Zuccolini, Benny Gold

Director: Lance Acord

Illustrator: Paul Shipper

CNN

Time

Forbes

AdAge

AdWeek