ENERGY UPGRADE CALIFORNIA
“KEEP IT GOLDEN”

Keep it Golden is a social series that inspires Californians to save energy. We worked with photographers across the state to capture their reasons for saving—whether it be for the next generation, to show their Californian pride or to preserve our unique and special places.

Energy Upgrade California is a state-wide initiative to lower carbon emissions by inspiring Californians to use less energy.

GOLDEN FUTURE

Alessandra, Chloe, and David save energy for our youngest Californians so they can continue to experience the state’s beauty, just as we do.

GOLDEN PRIDE

As the state that leads in saving energy, David and Laure show their Californian pride through love for its countryside and urban areas. 

GOLDEN PLACES

Josh, Molly and Jedidiah save energy to preserve the beautiful places that hold personal meaning to each.

CD: Sam Brown
ACD: Rachel Jamieson
AD: Jennifer Fisher, Shelby Lemons
CW: Cody Turk