JACK DANIEL'S HIS WAY

When introducing a (nearly) world famous whiskey brand to countries with low brand recognition, you have to let them know what you're about. Best way to do it, give them a taste of a 150 plus year storied history, using only stories laid out on the bottle itself.

Written by a few art directors with a lot of visual help from the crew over at Elastic.

CD: Chris Valencius, Gregg Nelson
AD: Jennifer Fisher, Zac Carroll